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Client |

IMC

Year

2015

Will Connect You

In this project the studio overhauled the branding strategy of IMC, a well known developer and provider of advanced communication systems to the aerospace and defense market. After a thorough analysis of its target markets and competitive environment, the team started to reposition and brand the different product lines. The company logo was refreshed in a way that its long time tradition was kept, but its new look has the scent of advancement.
  • Branding

Services Provided

  • Visual identity
Soon after, a new corporate website and marketing materials were developed and designed, leveraging the new image. To finalize this process, a brand book was created and standards were set on how to use the company marketing / branding assets across various channels.
IMC Marketing Design web
IMC-visual identity Web design

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