blink is a start up company developing a money transfer platform, their initial target audience are foreign workers in Israel who send money home to their families abroad.
The branding process started with thorough research of the many competitors in this field and evolved into creating a visual language that makes the brand stand out in the market while still belonging to the field of online banking.
Branding
Services Provided
Product UI, Product UX, Social media design, Visual identity, Web design
The company’s name takes shape in the design of the logo, making it memorable. The visual language was used to structure a precise website and design the mobile app’s look and feel.
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Naveh Shuster
Soutine 29
A luxurious apartment building was constructed at Soutine 29, a central yet quiet location in Tel Aviv. The studio supported this project and provided interior and exterior design of unique elements that were fitted to the nature and atmosphere of the building. One of the challenges was to design and integrate a full array of decorative yet informative safety signs. These are meant to correspond with the design and dominant materials of the public spaces and complement the tidy and well illuminated appearance.
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IMC
Will Connect You
In this project the studio overhauled the branding strategy of IMC, a well known developer and provider of advanced communication systems to the aerospace and defense market. After a thorough analysis of its target markets and competitive environment, the team started to reposition and brand the different product lines. The company logo was refreshed in a way that its long time tradition was kept, but its new look has the scent of advancement.
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TAT Technologies
Cools you wherever you are
A global aerospace solutions group with multiple subsidiaries and brand was in need of consolidating and refreshing its image. The studio was responsible for a complete overhaul of the group’s logos and visual art language to fit the company values and its target industries.