blink is a start up company developing a money transfer platform, their initial target audience are foreign workers in Israel who send money home to their families abroad.
The branding process started with thorough research of the many competitors in this field and evolved into creating a visual language that makes the brand stand out in the market while still belonging to the field of online banking.
Branding
Services Provided
Product UI, Product UX, Social media design, Visual identity, Web design
The company’s name takes shape in the design of the logo, making it memorable. The visual language was used to structure a precise website and design the mobile app’s look and feel.
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