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Will Connect You[/fade]


Business Brand Strategy
Marketing Message
Logo Design
Digital Brand Collateral
Image consulting
Social Media Design
Website Design
Website Construction
Brand Positioning Strategy
Brochure Packet Design
Email Marketing
Brand Identity Development
Content Marketing Strategy
Brand Identity Design
Brand Messaging
Signage Design
Sales Material


[fade]In this project the studio overhauled the branding strategy of IMC, a well known developer and provider of advanced communication systems to the aerospace and defense market. After a thorough analysis of its target markets and competitive environment, the team started to reposition and brand the different product lines. The company logo was refreshed in a way that its long time tradition was kept, but its new look has the scent of advancement. Soon after, a new corporate website and marketing materials were developed and designed, leveraging the new image. To finalize this process, a brand book was created and standards were set on how to use the company marketing / branding assets across various channels.[/fade]