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Client |

Naveh Shuster

Year

2018

Soutine 29

A luxurious apartment building was constructed at Soutine 29, a central yet quiet location in Tel Aviv. The studio supported this project and provided interior and exterior design of unique elements that were fitted to the nature and atmosphere of the building. One of the challenges was to design and integrate a full array of decorative yet informative safety signs. These are meant to correspond with the design and dominant materials of the public spaces and complement the tidy and well illuminated appearance.
  • Brand, Spatial

Services Provided

  • Industrial design, Visual identity
Intercome pole design entrence v1
Two other projects included decorating the building’s main entrance with a styled welcome sign with the venue’s own logo and custom designing as well as producing a unique intercom system with a small footprint, yet high artistic and functional values for guests and residents every-day use.
Interor signage floor sign

Explore More

Client |

Naveh Shuster

Residential parking space design

The goal of the project was to bring to life a large 4 floors underground parking of a luxury apartments building. The customer selected a design concept which integrated navigation signage with inviting and optimistic wording to welcome the building’s occupants and entertain their guests on a daily basis.

Client |

IMC

Will Connect You

In this project the studio overhauled the branding strategy of IMC, a well known developer and provider of advanced communication systems to the aerospace and defense market. After a thorough analysis of its target markets and competitive environment, the team started to reposition and brand the different product lines. The company logo was refreshed in a way that its long time tradition was kept, but its new look has the scent of advancement.

Client |

Yeruham

Desert statue

A design concept that was developed into an eco-friendly statue at the entrance of Yeruham, a desert-surrounded city in Southern Israel. It is designed to be visually assimilated yet have environmental impact while promoting a motif of progress to symbolize the city’s advancements in the recent years.
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