Client |

Micronet

Year

2016

King of the road

For the past several decades, Micronet a NASDAQ traded public company has been developing mobile computing systems for fleet and workforce management. Following strong industry trends and regulatory requirements the company entered considerable expansion without full specification and differentiation of its products in the market. The challenges faced in this project were to define a clear brand identify for Micronet’s business ecosystem of devices, software and services.

Services Provided

Micronet existing and new products were repositioned as durable highly dependable work companions while on the road. The new graphic design, logos, imagery and patterns refresh the Micronet brand values as a leading, innovative and global provider in the mobile devices space.
Qaey App screens

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