With separate levels dividing its space the architecture links both lower and ground levels with the street passersby. Using basic materials combined with warm and glossy elements the interior design awards the location with a time resistant appeal.
Client |
70 Pilim
Year
2010
Liquor Store & Night Lounge
70 Pilim was designed as a secret liquor store and night lounge in the heart of Tel Aviv, Israel. The former video games store was transformed into a bustling gathering place offering a large variety of alcoholic beverages in an urban glamour setting. An inviting liquor boutique operating during the day and a spacious night lounge that opens after dusk.
- Interior Design
Services Provided
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Tel Aviv University - Memorial Design Proposal (Finalist)
A Memorial Rooted in Daily Life
The Scar is a memorial design proposal that does not seek to stand apart from its surroundings, but to exist within them.
Rather than introducing a new monument to the campus, the project emerges from a careful reading of what already exists, movement, pause, gathering, and the quiet routines of everyday life.
The memorial is conceived not as an object to be observed from a distance, but as a spatial experience that is entered, crossed, and inhabited as part of the daily rhythm of the university.
Rather than introducing a new monument to the campus, the project emerges from a careful reading of what already exists, movement, pause, gathering, and the quiet routines of everyday life.
The memorial is conceived not as an object to be observed from a distance, but as a spatial experience that is entered, crossed, and inhabited as part of the daily rhythm of the university.
Client |
Beehero
BeeHero Precision Pollination Hardware Design
In 2022, we partnered with BeeHero, a leader in precision pollination, to design and guide production of their core hardware: the in-hive sensor and field gateway.
This was more than a product challenge-it was a user empathy challenge. Farmers and beekeepers are often underserved by modern technology, not because they don’t need it, but because too much of it is designed without their context in mind. Our goal: make the tech invisible, intuitive, and built for the field.
This was more than a product challenge-it was a user empathy challenge. Farmers and beekeepers are often underserved by modern technology, not because they don’t need it, but because too much of it is designed without their context in mind. Our goal: make the tech invisible, intuitive, and built for the field.
Client |
Allen Carr
Easy Way To Stop Smoking
Business is booming at one of the world’s most successful franchise helping people quit smoking. Allen Car’s Israel office were in need of redesign and facelift to fit the latest brand image and support the activities growth. The studio was responsible for the overall design of the facility’s lobby and offices.
